Bath & Body Works
COME BACK TO
YOUR SENSES.
Time travel exists. Teleportation does too.
All thanks to humanity’s greatest device: your nose.
Agency: The Community, NY
Team: CCO: Peter Alsante / ECD Natalie Rose / CDs Emma Kasarsky + Zach Stoner / CW: Lucie Desvallees, AD: Me / Director: Rodrigo Valdes / Photographer: Peter Yang / Editor: Jamie Foord
KEY RESULT
Brand awareness amongst Gen Z increased nearly 10 percent as we showed up in places where they already were to drive the conversation - publications, on social, and in their day to day.
In doing so, we reframed B&BW as more than an old-school product brand. By elevating it to something that our audience relates to, it created a conversation in culture.
